Sainsbury's : Denim by Tu
CLIENT : SAINSBURY'S / PORTAS
A ground-breaking campaign for Sainsbury's to promote their "Denim for Every Body" through body confidence and the Tu Denim manifesto. This involved a massive Out-of-home schedule involving over 400 sites nationally, A national press campaign involving Coverwraps, Gatefold Ads, Full Page, Bookends and Consecutive Adverts and also including Sainsbury's first advert in Vogue. As well as all the Press and OOH, I also artworked all the Tu Denim Point of Sale and in-store for all Sainsbury's stores nationwide.
OUT OF HOME / POINT OF SALE / NATIONAL PRESS / RETOUCHING
