GHOSTBUSTERS
CLIENT : SONY / JCDecaux
Although we did a full theatrical campaign for Ghostbusters, I wanted to feature the "Waterloo Station Domination" and "Immersion Zone". JCDecaux had come up with the concept and build of the 3D slime drips and Stay-Puff Marshmallow man but we were approached to bring it all together with rest of this massive takeover. The huge "Waterloo Motion" screen on the main concourse including fake rolling news and live twitter feed, all of the station floor stickers, ticket gates, platform banners, large digital screens, digital 6 sheets and the 80m long "Immersion Zone" which featured a New York Street scene, ghostly ceiling graphics, actors in costume and bespoke sound effects and voice-over.
SPECIAL BUILD / LARGE FORMAT / BESPOKE ART / DIGITAL OUT OF HOME / OUT OF HOME / NATIONAL PRESS / IN CINEMA
